Spotlight Development

Logo Design & Brand Identity. 2022

Tom approached me looking for a logo, brand identity, and brand guidelines to take his freelance software development venture to the next level. The goal was creating a clean, professional, tech-focussed brand. The red and blue hues were taking from keyboard leds and quirkily – lightsaber – colours; emanating a future forward feel, and I leaned into the simplicity of the Logo icon, using the html </> tags to form the titular S in the negative space.