Local Pages – Media Pack

Brand Identity & Information Design. 2020.

One of the key projects during my time as in-house designer for Local Pages was to refresh their Media Pack. This was one of the essential deliverables within a full brand refresh that I lead. The project involved new typography, custom icons, vector illustrations, and most crucially; the visual display of ROIs, company values, and products and services.

The document was for B2B clients, however, Local Pages’ target audience was primarily self-employed tradespeople and small family-run businesses. For this reason, the rebrand and all deliverables needed a personable feel; using colour, rounded edges, and chunky text to make the information clear, but approachable.