Benedict Wallis

Custom Illustration & Web Icons. 2021.

I worked with Benedict in early 2021 to update his personal brand and create functional, seamless assets for his website.

The project included creation of custom typography, logo, brand palette, favicons, and header images.

Custom typography for Ben’s logo, alongside brushstrokes, icons, illustrations, and CTAs made up the project. We wanted a modern yet personable feel, so inclusion of key technology, software, and features offered by Ben were illustrated by hand with rough brush strokes, and playful gradients. The goal was to present his services as reliable, knowledgeable, and approachable.

I like to present multiple versions of assets to my clients, so they can see my process and design thinking clearly. By working through different iterations of branding, and visually displaying options and my revisions – it is easy to communicate what a client likes, dislikes, or can draw inspiration from.

Here you can see us playing with colour combinations for the gradient, and thinking through highlight-states, typographic logo formats, and potential icons.