Amplify Artist Fund
Design Lead. 2024
Web Design, Brand Identity, Event Assets & Social Media Campaign
The launch of a new funding initiative from AmplifyWorld called for a new set of sub-brand assets, the design of a new landing page, and ongoing promotion via social media and direct comms.
As in-house Mid-weight Designer, I took the lead on this project; designing and planning the new branding and website front-end, collaborating with the Senior developer to implement, edit and launch the site, and managing ongoing assets for social media campaigns.
Social Media & Promotional Material
Alongside the landing page design, the project involved ads and posts for social media – spanning Instagram, Twitter (X) , and TikTok. Below are several examples of video, carousel and still content created for the launch of the fund, and throughout the application drive.
Print & Events
Alongside the website and digital assets, AmplifyWorld hosted “Behind the ArtistFund” – a marketing conference and Q&A surrounding our business goals, the future of music marketing, and the initiative behind the funding. This brought with it another sprint of marketing assets across socials, alongside physical branded deliverables for the event space
